From Gouti Bros to GYS Jewels
Nearly Four Decades of Jewellery Manufacturing
Our story began in 1987, when Sudhir Gouti founded Gouti Bros, with a focus on gold casting jewellery.
For decades, the business grew through manufacturing expertise, craftsmanship and a deep understanding of the jewellery trade. Casting became more than a manufacturing process — it became the foundation of our experience.
In 2018, the business entered its next chapter. Sudhir was joined by his sons, Yash and Shivam Gouti, and together they established GYS Jewels with a new ambition: to take the family's casting expertise into a more contemporary, design-led jewellery business.
The focus expanded towards exclusive 18K and 22K casting jewellery, with rose gold emerging as the defining speciality of GYS. Today, GYS combines the experience of the past with the capabilities of a modern jewellery manufacturer.
The GYS difference
Designed Here. Made Here.
At GYS, we don't simply manufacture someone else's designs. Our jewellery is exclusively designed in-house, allowing our creative and manufacturing teams to work together from concept to completion. This integration gives us greater control over:
With 300+ people working across our operations, we have built an ecosystem capable of taking a jewellery concept from an idea to a finished product.
Design
Materials
Casting
Manufacturing
Finishing
Quality
Supply chain
Our signature
Rose Gold, With a Point of View.
Rose gold is at the heart of GYS Jewels. Our expertise is particularly focused on men's rose gold jewellery, creating distinctive pieces that move beyond conventional gold jewellery while retaining the richness and appeal of precious metal.
Alongside this core strength, we are steadily expanding our presence in women's CZ jewellery, building recognition through contemporary designs and refined detailing.
Distribution
Built for the Distribution Channel.
GYS Jewels is primarily focused on serving the wholesale and retail distribution network. Today, we work with 200+ reputed wholesalers and retailers across India, building long-term relationships through consistent quality, distinctive products and dependable supply.
Our integrated operations and supply chain allow us to continuously develop and deliver new designs while maintaining the standards our partners expect.
Looking ahead
Deepening What We Do Best.
The next phase for GYS is about doubling down on the strengths that have built the business — rose gold, in-house design, casting expertise and strong distribution relationships. We aim to expand our collections, strengthen our presence across India and continue investing in the people, capabilities and systems that allow us to create better jewellery at greater scale.
The direction is simple: more design, more innovation, greater reach and a stronger GYS presence in the jewellery market.
Our foundation
1987
Gouti Bros founded by Sudhir Gouti
2018
GYS Jewels established with Yash & Shivam Gouti
300+
People across our operations
200+
Wholesalers & retailers across India
18K / 22K
Core gold jewellery offering
BIS
Hallmark certified
See what we're creating